About Us

Habits was established in Cape Town in 1986, specialising in ready-to-wear women’s clothing. The iconic Habits label has won numerous awards and participates in selected fashion shows. We are also proud to have launched South Africa’s first online fashion store www.habits.co.za in 2002

The Habits brand continues to offer excellent personal service instore and online, providing quality garments – locally produced and imported – with a team of people who have years of retail experience under their belts.

Passionate about growing the local economy, Habits entered the export market in 2017 with our best-selling Travel Range which is locally produced by our factory. This collection is tried & tested, practical, and makes packing for travel so easy – all items are low-crease, roll up in a ball, are wash & wear and best of all, skim the body beautifully as its cut to flatter all figures. We are well known for our range of locally-made white cotton shirts, with new styles being added to the collection every season. We also import a few labels such as Yacco Maricard, NYDJ denims and Thanny.


To join our mailing list, please email info@habits.co.za