About Us

The Habits Fashion Boutique is situated in the picturesque Cavendish Close in Claremont, Cape Town with Table Mountain as its backdrop. It’s the answer to women with busy lives. The best way to describe it is runway to reality.

Our clothes are mostly made in Cape Town from the best quality fabrics. Our collections are buy now and wear forever. Habits is the brain child of Jenny le Roux and was established in 1986: “I could never find anything I wanted to wear,” says Jenny “so next step, open my own store.” We pride ourselves in excellent personal service in store & online and our team has years of retail experience under their belts.

In summer we love pure linen, cool cotton or lighter-than-light voile in all sorts of colours. In winter, we stock cotton and cashmere sweaters, wonderful wraps and unstructured jackets. We aren’t frightened of bright colours, but our favourite is still black. Jenny says “It definitely knocks off five kilo’s and it is timeless. Those international fashion editors know a thing or two”.

We are famous for our white shirts from short and fitted, to long and flowing. We import a few well-known labels such as Yacco Maricard, CamperOne Season and NYDJ jeans. There’s a reason our famous Travel Range is a best seller – it’s made from jersey lycra, rolls up in a ball, doesn’t crease and works for any lifestyle.

For more info email us at info@habits.co.za or give us a call on 021 671 7330