The Habits & De Grendel Wines Partnership
The Habits and De Grendel association began twelve years ago when we first collaborated on Cape Town Fashion Week 2006. Since then, our brand affiliation has gone from strength to strength, having successfully partnered on many exciting projects and events marrying fashion with wine. Habits feels it’s important to work with like-minded brands who engage with the same audience and with De Grendel we found the perfect partner. Our two brands complement each other perfectly, bringing together cutting-edge fashion and award-winning wines.
Jenny and the Habits team are proud brand ambassadors and chilled De Grendel wine is served every day from midday. This lends itself to the relaxed atmosphere in store and is especially popular with men who patiently wait on our pink sofa!